HOLIDAY CAPSULE COLLECTION

In honour of the 5th anniversary, the Ukrainian brand INLYLAND presented a holiday collection that became the quintessence of the path travelled during this time.

In this new collection, founder Inna Grytsyk has woven in quintessentially INLYLAND elements—a love for art, a passion for nature, and a deep appreciation for country life. “These are the very elements that define our brand and make it unique. This small yet significant collection encapsulates the essence of INLYLAND. I wanted to fill each item with special messages – about the importance of enjoying every day, family comfort and self-love. While working, I often remembered how I planted the first roses in the garden or spent hours in the home library surrounded by books on art and fashion history to find my path and voice. All these feelings and reflections can be found in this capsule.”

The new collection, a true time capsule, is a reinterpretation of the now-time bestseller INLYLAND. It features a jacket coat paired with a shawl suit and snow-white palazzo pants. The brand’s signature combination of a light bottom and a dark top now exudes a festive vibe thanks to various textures.

Among the new products are a silk set in pyjama style and bohemian robes, in which that same homely calm will make the ladies look more elegant on Holy Day. This part of the collection is inspired by Holy Day when the whole family is already home, and you want to make something special every day.

About love for yourself – the softest cashmere is exceptionally gentle on the body and gives warmth from the first touch. In the new collection, the brand presents a minimalist cashmere T-shirt but, at the same time, shows how to style it with a dramatic organza skirt decorated with feathers. Another way to add mood to it is with jewellery. This time, a brooch in the form of a carnation has been added to the INLYLAND jewellery garden – an essential flower in the brand’s history.

Passion for gardening and love for flowers found expression not only in things but also in the filming of the advertising campaign. The campaign is inspired by a winter morning when frost draws its patterns on the windows. 

Especially for INLYLAND, artist Daria Alyoshkina developed three unique carvings that helped convey the desired mood. “Daria has a unique skill in creating vytynanky – the ancient Ukrainian art of paper cutting. It is extensive and difficult work. We did not even expect that we would be able to bring this project to life – it took the artist two weeks for the INLYLAND ‘s vytynanky to see the light of day. There are three of them, each measuring three by one and a half meters, and each is dedicated to a separate flower – a rose, a carnation, and a lily of the valley. The first two are already part of our visual code, and the third is still waiting for its time. Let this be a spoiler for the following collection,” Inna Grytsyk intrigues and invites everyone to immerse themselves in the INLYLAND universe.