FALL/WINTER 2024 COLLECTION

INLYLAND presented a new autumn-winter collection, a departure from the comfort zone and a turning point in the brand’s five-year history. For the first time, the brand’s founder and designer, Inna Gytsyk, worked so deeply and actively with colour, adding deep and saturated shades to the restrained and neutral visual language of INLYLAND.

The work of the American abstract artist Mark Rothko is “responsible” for this transformation. His masterful work influenced entire generations of artists. At the same time, he spoke pretty restrainedly about his relationship with colour, only emphasising that he depicts human emotions—love or tragedy, ecstasy or sadness, joy or hope. Rothko always ignored the rules of art, indulging in feelings—this honesty is still fascinating today.

In the new INLYLAND collection, the obsession with colour is combined with a passion for nature, without which the brand is impossible to imagine. The latest work was no exception because, in autumn, nature itself provides all the necessary palettes for work.

In this way, INLYLAND’s primary colours, sky blue, khaki, grey, and milk, are combined with deep burgundy, chocolate, pink, and blue-green. By the way, the latter successfully breathed new life into one of the brand’s bestsellers – a laconic jacket without lapels. This colour, in turn, is inspired by Rothko’s work, where he combines brown and grey-blue with splashes of milk and burgundy. The new colours in the collection are distributed in different proportions – some are present only as accessories, while others play the leading role. Among them is a shade of burgundy, the depth of which is successfully emphasised by no less complex textures, for example, leather. INLYLAND worked with leather for the first time, and the collection’s centrepiece is a leather skirt with a rectangular fringe. The brand is called an explosive mix of colour, texture and shape because it is the rectangle that is the central figure in Rothko’s works, and it is impossible to imagine autumn around without the wine-crimson range. Leather, but with a lacquer coating, was also used for a set with a cheeky bomber.

The quintessence of this union of art and nature was a unique decoration—a silver brooch in the form of a branch on a rectangular background with a red line in the middle. It can be worn on jackets and decorated coats or shirts.

In addition to experimental and new items for the brand, the collection presents a reliable autumn base—capes, jackets, gode skirts, and a knitted line in which you can find cashmere jumpers, various sleeveless tops, and high-necked tops made of delicate cashmere, alpaca, silk, and wool.

The campaign continues this visual story about the union of two worlds, in which a third element is added – industrial. “I was fascinated by the idea of ​​shooting a tree in such an industrial landscape. Magical and powerful nature, which confidently reaches up to the sky, despite nothing, and fills, captivates and enchants everything around with its power – this is exactly the picture I saw in my imagination, this is how we recreated it” – says the founder of INLYLAND and invites to dive into this world of colours and autumn magic.